Konu "eWOM" için Sigortacılık ve Sosyal Güvenlik listeleme
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Investigation of the Effect of Individuals' Empathy Levels on the Perception of Ewom Messages By Electroencephalography (EEG)
(Özgür Yayınları, 2023-05)With the advancement of technology, word of mouth (WOM), which is an important channel for consumer communication, has moved to the online world, and the concept of electronic word of mouth (eWOM) has taken its place in ...