Browsing İktisadi, İdari ve Sosyal Bilimler Fakültesi by Subject "Galvanic skin conductivity response (GSR)"
Now showing items 1-1 of 1
-
Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements
(International Review on Public and Nonprofit Marketing, 2024-01-23)This research aims to examine the effects of public service advertisements on individuals in Turkey in order to ensure vaccine acceptance during the pandemic. For the relevant objective, a mixed methodology was utilized. ...