Evaluation of Hallyu Fanship Among Youngters in Turkey

Abstract

The study was conducted to investigate the effects of K-pop (Korean Pop) fanship on young people in Turkey. Turkish youth compare Korean culture and music to their own culture. Domestic relations, gender perception, pressures against women, exist in both Turkish culture and Korean culture. This sense of closeness has also affected the passion for music. In Turkey, where traditional values are of great importance in the community, the revealed fact of high level of fanship for K-Pop music can be considered as an important contribution of the current study to the relevant scientific field. In this study, 287 young people who filled out interview forms with semi-structured questions via electronic channels, participated in the research. Developed by Reysen & Branscombe (2010) "Fanship Scale" was used. During the analysis phase, we firstly examined whether the data set met the basic criteria required for parametric tests. As the family income level increases, the desire to be emotionally connected to K-Pop music, to identify oneself with music and to be friends with those who are also fans increase respectively. It is also observed that the mean ranks of the Fanship Scale of the participants who are 20 years old and younger are found to be higher than the other participants. It was observed that as the ages of the participants increased, their scores on the admiration scale decreased. As a result of one-way analysis of variance (ANOVA) to determine whether the mean scores of the Fanship Scale of the participants differ according to the K-Pop listening time variable, it has been revealed a significant difference; another significant difference has also been found between the mean scores [F (2-234) =11,246; p<,05] of the Fanship Scale. This difference refers to the fact that those who have listened K-Pop 4-10 years or over have a higher levels of fanship than those who have listened to it less than 1 year