Browsing FAKÜLTELER by Author "KÜÇÜN TOMRİS, Nihan"
Now showing items 1-5 of 5
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Functional Near-Infrared Spectroscopy (fNIRS) Methodology: A Systematic Review For Social Neuroscience
KÜÇÜN TOMRİS, Nihan; DUMAN ALPTEKİN, Hazal (Serüven Yayınevi, 2023-10)The purpose of this study is to explain implementation process and benefits of functional near infrared spectroscopy (fNIRS), a neurometric assessment method in the field of social sciences. Although the application of ... -
Investigation of the Effect of Individuals' Empathy Levels on the Perception of Ewom Messages By Electroencephalography (EEG)
DUMAN ALPTEKİN, Hazal; KÜÇÜN TOMRİS, Nihan; ÖZKARA, Behçet Yalın (Özgür Yayınları, 2023-05)With the advancement of technology, word of mouth (WOM), which is an important channel for consumer communication, has moved to the online world, and the concept of electronic word of mouth (eWOM) has taken its place in ... -
Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements
DUMAN ALPTEKİN, Hazal; KÜÇÜN TOMRİS, Nihan; KURT, Merve; ÖZKARA, Behçet Yalın (International Review on Public and Nonprofit Marketing, 2024-01-23)This research aims to examine the effects of public service advertisements on individuals in Turkey in order to ensure vaccine acceptance during the pandemic. For the relevant objective, a mixed methodology was utilized. ... -
Organizational Neuroscience: A Bibliometric Analysis and Systematic Literature Review
KÜÇÜN TOMRİS, Nihan; DUMAN ALPTEKİN, Hazal (Istanbul Business Research, 2023-11-28)The main objective of this paper is to examine the current state of the literature on organizational neuroscience. This study provides the most comprehensive overview of the development of organizational neuroscience which ... -
Örgütsel Nörobilim Temelinde Hiyerarşik Statünün Acıya Dayalı Empati Üzerindeki Etkisinin Elektroensefalografi (EEG) ve Göz İzleme Yöntemleriyle Belirlenmesi
KOÇ, Umut; DUMAN ALPTEKİN, Hazal; KÜÇÜN TOMRİS, Nihan; ÖZKARA, Behçet Yalın (Gazi Kitabevi, 2023-08)Bu çalışmada örgütsel bağlamlarda bireylere aktarılan hiyerarşik statülerin, acı karşısında empatik uyarılma (acıya dayalı empati) sürecine etkisi nörobilim tekniklerinden elektroensefalografi (EEG) ve göz takip sistemi ...
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