Yazar "ÖZKARA, Behçet Yalın" için FAKÜLTELER listeleme
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Investigation of the Effect of Individuals' Empathy Levels on the Perception of Ewom Messages By Electroencephalography (EEG)
DUMAN ALPTEKİN, Hazal; KÜÇÜN TOMRİS, Nihan; ÖZKARA, Behçet Yalın (Özgür Yayınları, 2023-05)With the advancement of technology, word of mouth (WOM), which is an important channel for consumer communication, has moved to the online world, and the concept of electronic word of mouth (eWOM) has taken its place in ... -
Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements
DUMAN ALPTEKİN, Hazal; KÜÇÜN TOMRİS, Nihan; KURT, Merve; ÖZKARA, Behçet Yalın (International Review on Public and Nonprofit Marketing, 2024-01-23)This research aims to examine the effects of public service advertisements on individuals in Turkey in order to ensure vaccine acceptance during the pandemic. For the relevant objective, a mixed methodology was utilized. ... -
Örgütsel Nörobilim Temelinde Hiyerarşik Statünün Acıya Dayalı Empati Üzerindeki Etkisinin Elektroensefalografi (EEG) ve Göz İzleme Yöntemleriyle Belirlenmesi
KOÇ, Umut; DUMAN ALPTEKİN, Hazal; KÜÇÜN TOMRİS, Nihan; ÖZKARA, Behçet Yalın (Gazi Kitabevi, 2023-08)Bu çalışmada örgütsel bağlamlarda bireylere aktarılan hiyerarşik statülerin, acı karşısında empatik uyarılma (acıya dayalı empati) sürecine etkisi nörobilim tekniklerinden elektroensefalografi (EEG) ve göz takip sistemi ...
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