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Neurometric and biometric measurement of the effectiveness of covid-19-related public service announcements
DUMAN ALPTEKİN, Hazal; KÜÇÜN TOMRİS, Nihan; KURT, Merve; ÖZKARA, Behçet Yalın (International Review on Public and Nonprofit Marketing, 2024-01-23)This research aims to examine the effects of public service advertisements on individuals in Turkey in order to ensure vaccine acceptance during the pandemic. For the relevant objective, a mixed methodology was utilized. ...
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