Konu "History of Marketing" için ENSTİTÜLER listeleme
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A Bibliometric Overview of The Journal of Historical Research in Marketing Between 2009 and 2021
(Journal of Historical Research in Marketing, 2021)Purpose The purpose of this paper is to reveal the contributions of the Journal of Historical Research in Marketing (JHRM) to the academic body of knowledge. Pursuant to this objective, the study classifies the publications ...