Browsing ENSTİTÜLER by Subject "Perakendecilikte İnovasyon"
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Yeni tüketici: Perakendecilikte inovasyon ve tüketim kültürü çerçevesinde online tüketim alışkanlıklarının incelenmesi araştırması / The new consumer: A review on online consumption behaviors within the frame of innovation and consumption trends in retail trade
(2018-07-16)The aim of the present study was to contribute to the concept of "new consumer" revealed by changing consuming behaviors of the individuals through the effect of radical change in consumer needs and expectations by internet. ...